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# Biffa announces sustainability partnership with UK's Basketball League
- URL: https://www.plasticsiq.com/biffa-announces-sustainability-partnership-with-uk-s-basketb/
- Published: 2025-01-24T08:58:08.000Z
- Updated: 2026-09-21T18:56:01.000Z
- Description: Biffa has recently announced a new sustainability partnership with the UK's Basketball league, SBL. This aims to educate the communities about the importance of sustainable practices and climate change.
- Author: Giulia Daniele
- Tags: Collaborations, Sustainability, Recycling & Waste Management

**Super League Basketball has partnered with Biffa to promote greener and cleaner communities by reducing waste and protecting the environment. This three-year collaboration marks an exciting step forward for sustainability in British basketball both at the elite and grassroots level.**

Biffa

With basketball played by 1.18 million children and young people each week, its standing as the second-most popular sport in the UK provides a unique opportunity to engage a large and diverse audience. By leveraging its national reach, the League will work with Biffa to educate communities about the importance of tackling climate change and building a more sustainable future.

This effort will involve joint initiatives focused on reducing waste and encouraging effective reuse and recycling within local communities. The collaboration also seeks to set a precedent for the waste management industry by demonstrating how sport can drive sustainable change.

Super League Basketball Interim Chair, Vaughn Millette, said: *“We’re thrilled to unveil this landmark partnership between Super League Basketball and Biffa as we pursue a shared goal of creating a more sustainable future. This collaboration represents more than a simple partnership; it reflects our unified dedication to making a tangible difference for the environment. I’m eager to see our franchises and stakeholders join forces with the League and Biffa to bring our vision to life."*

Pam Conway, Group Marketing Director at Biffa, also commented:   *"We want to change the way communities think about waste and this partnership provides a fantastic platform to engage with the UK’s second most popular sport for young people. By educating and inspiring the next generation through a sport they love, we can help them play their part in protecting the environment and building a sustainable future for all.*